CANADA GOOSE 

ART DIRECTION

HUMANATURE represents a sustainable and bio-centric approach aimed at improving our ecological footprint in fashion.

This campaign focused on Kind Fleece, a remarkable fabric comprising 62% Recycled Wool, 18% TENCEL™ Lyocell derived from wood, 13% partially bio-based Sorona® Polymer, and 7% Polyamide.

The inspiration for the direction came from the fabric's compostable nature and the idea of harmonizing with our environment.