ASTER LANE BREAD 

BRANDING

Building an oven from scratch over the course of 18 months was just the beginning of Aster Lane Bread in Neustadt Ontario. Brick by brick it took shape and in the meantime so did the branding. The path to the barn housing the oven is lined with blue asters growing wildly in the warmer months. From a distance you can see honey bees buzzing about. This was the inspiration for the logo - a bee's daily buzz around the farm. The colour pallet was an homage to retro Canada and the patterns found now in vintage shops, but then in Canadian farm houses.